Through Bleach’s non-traditional approach and perception of hair Colour as an outlet for self-expression and identity, we’ve become trend leaders, entrenched in the creative and cultural landscape. Bleach London is a community of an ever-present source of endless inspiration for anyone who wants to transform their hair. Our products aren’t made with any specific gender, race or age group in mind. Instead, they’ve been developed so that they’re easy to experiment with, and our stylists and customers still surprise us with the creative ways they use our Colours and kits
SUITABILITY: Bleached hair, toned hair, coloured hair, very light blonde hair.
HOW TO USE: For use on bleach blonde hair. Massage shampoo into wet hair, rinse and follow with conditioner. Leave for 3-5 mins then rinse. Use every other wash to avoid colour build up.
ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand.
OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends’ hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.